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Konstantin Ernst

The New Yorker‘s Joshua Yaffa has profiled Russian television producer Konstantin Ernst who as Channel One’s general director, is an important media and propaganda expert for the Putin Administration:

“Baldly false stories, in the right doses, are not disastrous for Channel One; in fact, they are an integral part of the Putin system’s postmodern approach to propaganda. In the Soviet era, the state pushed a coherent, if occasionally clumsy, narrative to convince the public of the official version of events. But private media ownership and widespread Internet access have made this impossible. Today, state outlets tell viewers what they are already inclined to believe, rather than try to convince them of what they can plainly see is untrue. At the same time, they release a cacophony of theories with the aim of nudging viewers toward believing nothing at all, or of making them so overwhelmed that they simply throw up their hands. Trying to ascertain the truth becomes a matter of guessing who benefits from a given narrative.”